There is a big difference between marketing on a national level or targeting local Colorado marketing ideas. Here are some things that you can do to make a difference in your marketing efforts locally!
Google has folded Google Local into Google+ making some things so much easier, and a few things harder. But getting your Google local listing figured out and humming along should be your first priority.
If you are trying to grow a local business, you need to be mindful of SEO (Search Engine Optimization) on your website. You need to check and make sure that there are enough searches a month to make a difference. For example, there are 580 searches a month for “Denver Plumbers”, 490 searches a month for “Denver Plumber” and zero searches for “Front Range Plumbers”.
A lot of the time we try to use a local abbreviation to avoid having to target all the cities in an area, but rarely do people do those kinds of searches. The old saw that no one will travel further than 5 miles for services still holds value.
There is rarely anything more powerful than sending a direct mail piece to a targeted list. Whether you are doing B2B Marketing or B2C, there are amazing opportunities to contact exactly your target customers.
There are a wide variety of different local sites that are used extensively by people with mobile phones. For some business owners figuring this marketing channel out can seem like more effort than it it is worth, but so many people are using mobile sites these days that this is a vital piece of your marketing efforts.
Sometimes it is easier to find a site that already has local eyeballs than to try and build your own. Advertising on the local news site, in the local business journal or on a website like this where people are already coming from a targeted geographic area can be the simplest way to attract new local clients.