Social media marketing is not the mystery that everyone imagines. There is no “magic pill” that will suddenly jump start a flood of leads, and there are no tricks that make this marketing channel any different than what has always worked in the past to sell business-to-business services.
Getting An ROI From Social Media
A fun topic around the board table is how to determine the ROI of social media. How do all those posts, pictures and videos amount to cold hard cash for the company? How can views, likes and follows turn into leads, prospects and sales?
Social media is no different than other form of marketing. There is a formula for increasing your revenue using social, as long as you know your goals and objectives before starting a social media marketing campaign.
Some things that will increase the likelihood that your campaign will be profitable include:
1. Defined strategy for social media marketing
2. Well thought out plan for setting up your social presence
3. Focused means of driving sales through calls to action and lead capture
4. Step-By-Step system for social success
Done For You Pricing
Social doesn’t have to be cost prohibitive, but is certainly is not free like common lore tries to tell us. As a business owner, you know that marketing costs money and there is no marketing channel on the planet that doesn’t require a dedicated budget and measurable results to determine success or failure.
We work with SME Companies as well as entrepreneurial start-ups, keeping our prices affordable and our deliverables tightly focused.
Systems For Success
One of the most important aspects of getting ROI on your social media is to have clear-cut goals and metrics that you are going to use to determine the effectiveness of your campaigns.
Some common metrics that you can use include:
- Social site connection counts
- Social interactions
- Website hits
- Influencer engagement
- Public relations mentions
- Database leads generated
- Free offer signups
- Inbound phone calls
- Demo requests
It may come as a surprise that only one of the metrics mentioned is actually a confirmed sale. Social media is a marketing channel, not a sales channel, and as such is serves the same purpose as print, direct mail and the like. Your goal with social media should be to drive some kind of engagement with your company, putting people into your pipeline and consistently driving them through your sales funnel to a closed sale.
>> Schedule a sales call to discuss your options today (727) 415-9165
We know that there are tools available today like Skype and Google Hangouts which allow for distant communication. That said, there is nothing like sitting down together in a conference room, looking each other eye-to-eye and knowing that all the players are on the same page. While we do have national clients that are based elsewhere in the US and Canada, our Social Media Marketing Services are Colorado focused.
We know the ins and outs of operating a Colorado business and are dialed in to the business climates of Denver, Boulder, Fort Collins and Colorado Springs.
Principals & Staff
The Colorado Business Connector website and services are provided by two Colorado marketing powerhouses, Rebekah Welch and Tara Jacobsen.
Rebekah is a Colorado Native, having lived her entire life along the Front Range and being actively involved in the local business community. As a business and marketing expert, author, and speaker who has owned and operated Colorado based businesses since 1985, her skills and experience allow her to easily recognize long term marketing goals and zero in on the most effective social platforms to reach your ideal client using messages they will be eager to receive . Her business networking organization, The Colorado Connector | 303Network, was one of the first open groups available in the state and continues to bring businesses together through large-scale networking opportunities.
Tara is a nationally recognized marketing speaker and author who has owned and operated a marketing company since before the onset of social media. Her expertise is in crafting a marketing plan that will generate measurable results for your business. Her ability to identify and deploy strategic systems is unparallelled by any other digital marketing expert serving the market today.
Our team-members are exceptionally well versed in social media platforms and are primarily Colorado based, with a few spread out over the United States. We think that we should provide jobs for people “here at home” instead of outsourcing them outside of the country. Additionally, we avoid ESL (English as a Second Language) complications by hiring American.
All of our staff members have been with us for over a year and some have been with us over seven years. None are interns or unpaid help. We structure our company that way so that we can control their schedules and assure our clients that all their content will be fun, innovative and appropriate for their industry with no “oops” or malicious postings by unhappy team-members.
What should you do next to get the ball rolling with your social media marketing efforts?
First off, you can give us a no obligation call to find out more about our services and to request that we give you and idea about what sort of work we could do for you…(727) 415-9165
Secondly, if it is outside of office hours and you would like to have someone give you a call back, simply fill out our inquiry form and someone will give you a call back on the next business day.